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Thanks again to everyone who attended our happy hour on June 4th. We had a great turnout and were able to raise some money to support the TD Foundation (http://www.tdfoundation.org). PhIMA and our Sponsors are happy to announce our next event will be a panel discussion on Thursday August 14th at The Hub (Cira Centre). Here is a quick summary of what’s being worked on by PhIMA for the event:

Topic: Is Web measurement broken?

Despite its dramatic growth, online is still just a fraction of overall media spend. Given the inherent measurability of the web, ROI should be well understood. So why don’t agencies and marketers trust the numbers enough to justify matching spend with media consumption?  Is web measurement broken or are we just measuring the wrong things? Our panel of experts from leading companies across the online advertising industry will explore the underlying issues and discuss specific tactics/solutions that might just help your business today and in the future!
Panel Participants: Google, Omniture, Quantcast, GSI Interactive, Comcast Interactive Media and others to be announced.

Stay tuned for more information as the details are worked out. Have a great few months and please feel free to contact us at info@phillyinteractive.org with any questions.

 

PhIMA would like to thank our 2008 Premier Sponsors for their support:

 

To join PhIMA or give feedback, please email us at info@phillyinteractive.org
Administrative Office:
Philadelphia Interactive Marketing Association
1231 Highland Avenue
Fort Washington, PA 19034
215-628-9844