NEXT PhIMA EVENT:

When: Thursday, August 14th
Where: The Hub at The Cira Centre
What: PhIMA’s Panel Discussion – “Is Web Measurement Broken?”
*More details to come

Despite its dramatic growth, online is still just a fraction of overall media spend. Given the inherent measurability of the web, ROI should be well understood. So why don’t agencies and marketers trust the numbers enough to justify matching spend with media consumption?  Is web measurement broken or are we just measuring the wrong things? Our panel of experts from leading companies across the online advertising industry will explore the underlying issues and discuss specific tactics/solutions that might just help your business today and in the future!
Panel Participants: Google, Omniture, Quantcast, GSI Interactive, Comcast Interactive Media and others to be announced.

As always, PHIMA would like to give a special thanks to our 2008 Sponsors: 

AARP.org
Comcast Interactive Media
Google
New England Journal of Medicine
Philly.com
Platform-A
PointRoll
Revolution Health Network

We are finalizing the 2008 event calendar with specific dates and times, so please check back to our website for details soon - http://www.phillyinteractive.org/.

Thank you for your continued support and we look forward to seeing you soon,
PHIMA Board of Directors 

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For further registration information:
Philadelphia Interactive Marketing Association
Administrative Office
1231 Highland Avenue
Fort Washington, PA 19034
215-628-9844
Click here to email PhIMA

Upcoming events:

October 2008 – Annual Lucky Strike Social Event
December 2008 – Annual Holiday Cocktail Party